Instagram is one of the best social media platforms for everyday use. It has a highly engaged and active user base, which could be a goldmine for smart brands and businesses that know how to market properly. The benefits are enormous because it enables your business to reach out to over a billion people who may consume your content and become brand influencers, ambassadors, or even customers. Instagram is constantly developing and growing in popularity, as it is predicted to reach 2.5 billion users by 2023.
Having a successful Instagram profile with a high number of followers is a difficult task to achieve, but for aspiring entrepreneurs looking to promote their products, using Instagram as a business platform is the best option. It is the ideal tool for promoting your brand and reaching a larger audience. You need to be creative and innovative with engaging hashtags if you want people to notice your profile.
Regardless of whether you are new or already have a profile on the platform, you need to redesign your marketing strategy. You need to constantly follow current trends or, even better, create your own trends to increase your brand’s popularity. It is crucial to rethink everything in light of market innovations and advancements in the digital technology world.
To get you started, here are four tips on how to improve your Instagram tactics in 2023.
Use the right tools
Using the right tools can help you collect data and metrics. And with the right data, you can improve your entire Instagram marketing strategy. Once you understand the process, it will become much easier to plan things out for your profile.
Additionally, there are tools available that can help you with generating hashtags and fonts, analyzing profiles, calculating engagement rates, and so on. Typically, it is necessary to pay or sign up to use these Instagram tools. However, you can always find free online tools such as the PathSocial free IG tools that will help you boost your Instagram marketing efforts.
Collaborate with relatable influencers
Nowadays, influencers are an essential part of every social media platform. They have the ability to completely transform your channel and drive a large amount of traffic your way. There are numerous influencers, each specializing in a particular field. For example, if you are a shoe brand looking to increase brand awareness, you should look for fashion influencers.
The cost of influencer collaborations is primarily determined by their following. The larger the following, the higher the price you will have to pay. However, make sure to search for relatable, well-known influencers who understand your industry and share your values. Look online for the most followed influencers in your niche and find the most suitable ones for you.
Geotagging is an essential activity because it provides important information about consumer behavior. Organizations can provide specialized offers and messages by using geotags to analyze where and how consumers interact with their brands. Additionally, geotags provide the location of people when they interact with a website or move around with their mobile devices throughout the day.
Usually, Instagram users, when posting their content, tag a location and share it with friends and family. On mobile devices, you can easily enable the location settings and use the geotags. It will help you increase brand awareness and traffic reach, which can be essential for future planning.
Image source: Neil Patel
Use creative marketing strategies
Your content output is what drives the growth of your channel. Instagram content is distinct because it is mostly visual. If you have the ability to create visually stunning content, go for it and express yourself through effective posts. Effective content means the creation of interesting posts, original hashtags, and powerful Instagram Reels and Stories.
Additionally, make quality use of paid Instagram ads. These ads allow your content to be seen by a larger audience. Customers are shown your ads based on their interests, behaviors, demographics, key behaviors, and so on. You could run photo, video, carousel, and story ads, among other things.
Creating a quality Instagram marketing strategy is a long process, but very creative and rewarding. You have to be constantly involved in all the changes and trends that happen. Instagram offers effective features that can help your business flourish rapidly. So, begin monitoring your strategy as soon as you implement it.