7 surefire ways to boost conversion on your e-commerce website in 2019
Among the various industries that are thriving, E-commerce is undoubtedly one of them. According to estimates, the revenue generated from E-commerce websites is likely to increase to 4.88 trillion by the end of 2021.
Currently, there are more than 110,000 E-commerce websites that are generating substantial revenue. How do you make sure that your site is one of them? Well, the journey is not that easy.
Think about it. Let’s say you are selling a leather jacket online. Your E-commerce website has a professional logo and uses link building as well. These features ensure that people visit your online store. However, they are leaving empty-handed. If this happens, is your Ecommerce website really successful?
Conversion rates and the sales turnover are what truly measure the success of your business. There are various ways you can boost the conversion on your store. Here are seven ways that are known to work like magic.
- Start with a catchy and detailed product copy
Don’t forget that online stores don’t have the privilege of showing their products to customers in their full glory. Even if you take the most breathtakingly beautiful shot of a given item, this is still not the same as looking at the product with your naked eyes. This is why many customers leave online stores without making a transaction- they are unsure about the product or service. The best way you can change this is by accompanying each item on your Ecommerce website with a detailed product copy. Try to give authentic information about the product in general using Ecommerce link building.
Make sure the copy is action-oriented and delivers the required information. Don’t merely use persuasive words that don’t mean anything to customers. Instead, give them information that will make them convert.
What is the optimum length of a quality product copy? Well, you must include both a short description and a long-detailed version. This makes sure that you address both type of customers; those who seek information and those who buy based on visuals.
- Quick load time
One glaring trend about millennials is their lack of patience. Gone are those days when people used to wait as websites loaded. Now, any website that takes more than two minutes to load is closed. It doesn’t matter how far customers have gotten in the shopping experience if the store takes too much time to load the next time, people lose both interest and patience.
This is why it is essential to have a quick and page load time. If you don’t, not only will you have low conversion rates but a bad repo among customers.
- Free shipping
Free shipping is all the rage right now. If you want to blame someone, point the finger at Amazon. It has set a precedent which has increased customer expectations. Now, free shipping isn’t considered a breath of fresh air. Instead, it is considered a necessity. This is because people are becoming more and more budget conscious. So, if they feel that they are getting a deal via free shipping, they are quick to hit purchase.
Even if you think you can’t afford free shipping, you can increase your product price to include the shipping cost. People won’t mind it as long as the amount is accompanied by zero cost of shipping.
- Embed product videos
Even though people are moving towards E-commerce solutions, they still crave the brick and mortar experience. This can be very hard for an online store to replicate. One way of doing so is by embedding product videos.
While you might think that making videos for products can be expensive, this is not the case. Not if you are wise about it. For instance, you can ask your customers for their video testimonials or first unboxing reactions. User-generated content is known to be more credible and trustworthy. This way you can establish trust and offer an engaging experience, all at the same time.
- Customization is a must
A professional logo design isn’t the only way to stand out. You can also do so by creating a positive perception of your brand among your customers. This can be done via offering customization.
Alter your product offering a bit to include room for customization. Most of us wish to stand out. We want our belongings to be a part of our identity. This is why mass-produced products are less appreciated than a customized one.
Therefore, one sure way to get people to buy items from your eCommerce store, make sure to include customized items in your product portfolio.
- Have a separate category for discounts and sales
The chances are a proportion of your target audience is budget conscious. If this is so, it means you must deliver what they most want- discounted deals. Make sure the first thing your customers see when they visit your website is a separate category for sales and discounts. This way they don’t have to search for low-cost items. You will be surprised how much your conversion rates boost by this simple alteration.
- Guest checkouts
Not everyone wishes to register to your E-commerce platform. Many find such a restriction to be too much of a hassle. The best thing you can do is offer a guest checkout on top of registered accounts. How do you guarantee that people still create accounts? Well, you can provide incentives like faster checkout systems, discounts, and online coupons. However, don’t make it a compulsion. A lot of people don’t wish to divulge their personal information on every online store they visit. Respect this choice.
These seven tricks are known to increase conversion rates drastically. Try them out for yourself and witness the difference they make. Remember, getting people on your website through Search Engine Optimization is excellent. But, this is just the start of the journey. Make sure your site is good enough to encourage people to make purchases.
Follow these tips and watch as your Ecommerce website also becomes one who experiences growth and high revenue stream.
About Michelle Joe: Michelle Joe is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences, and express herself through her blogs. You can find her on twitter: @michellejoe524