1. Transparency
One of the best things you can do when it comes to growing your business and brand on TikTok is to focus on transparency. Showing the inner workings of your brand can get people much more interested and involved in your brand as a whole. It’s a great way to humanize your brand to make people more interested in helping it. You can turn many prospective customers into actual customers if you let them get involved in product creation and more. Ask for input when creating products, turning your followers into brand ambassadors.
2. Business Life Hacks
You will find a lot of different entrepreneurs looking for professional and life advice on the platform. While you don’t need to reveal everything, you do want to try to offer some level of transparency with your posts. Post some life or business hacks and you will be able to establish yourself as an authority within the niche and generate a lot more TikTok views and a loyal following because of it.
3. Use Cases
You should always try to incorporate videos of your product or service in action. You don’t want to only upload videos of your product or service being used, but it should be highlighted in specific posts.
A good way to do this is by showcasing your product. For instance, if you are selling clothing, you’ll want to show how it fits someone. You want to demonstrate how to use the product and how it can benefit someone. Show them how it’s going to fit in their lifestyle and they’ll be more likely to convert.
4. Launching Something New
Using TikTok for a new product or service launch is a gamechanger. You can tease a new product on TikTok. You can even leverage TikTok users with big followings to launch a new product with a lot of hype. You can find customers ready and willing to spend money on your new product before it even launches when done right.
This can be a good way to manufacture demand for your product before it launches. It can also help you figure out what people want out of your product(s) and how to fulfill their needs.
5. Introduce The People Behind The Brand
TikTok is a social app. You want to showcase your brand and the people behind it. You want your brand to be humanized and to deliver a personal touch. Showcase the people behind your brand and engage with your loyal following. People are going to love getting to know who is behind the products they enjoy.
6. Interact With Your Audience
Nowadays, you can interact with customers directly. A direct-to-consumer brand has a direct line of communication with its customers. You can engage with your customers in numerous ways. For one, you can use TikTok’s Duet feature. You can make a TikTok that contains a video from another account. This can be a good way to reply to any customer that makes a video of your product.
You could also make a video out of comments on your posts. If a customer asks a question about your brand, product, or service – you could create a video to reply to it.
Regardless, you need to communicate with your prospective customers, customers, and audience. You want to do this to showcase how much your brand cares about their support and to show them that they are valued. It’s also a good way to showcase your customer service before someone makes their buying decision.
7. Trend Video
If you don’t have a lot of creativity and you are short on ideas, you could always hop on a trend. Hopping on a trend is a great way to leverage existing content to create your own. It’s also a good way to capitalize on trends to generate more awareness and more followers.
