Introduction
Return customers are the bread and butter of any eCommerce business. Having a loyal customer base is one of the biggest keys to success for an eCommerce store. And it’s easy to see why: If you can find a way to make repeat sales cheaper than acquiring new customers, then it becomes much easier to get rich. But how exactly do you get those repeat customers? Here are some tips on how to generate return customers and keep them coming back for more:
1. Hire an eCommerce Website Designer
When it comes to the design of your eCommerce website, many different factors need to be considered. The most important thing you can do is hire a professional. Pixel, a custom eCommerce designer in Brisbane suggested that to find a good eCommerce website designer, make sure they have experience with designing quality websites and can design your site in a way that meets your needs, and you also need to have someone who has the ability to manage the project from start to finish. Make sure that they can do both beautifully and function effectively before signing on the dotted line.
2. Have a Consistent Brand and Design
Brand consistency is important. Consistent branding helps to build trust, relationships, community, and a brand that people can identify with. Brands are not one-dimensional and neither should your design be. You have to consider all the elements that make up your business including:
- The logo
- Your branding colors
- The font you use in your logo and on your website
The reason for this is that customers need to recognize you immediately when they see something from you again in the future. If someone has just purchased from you or visited one of your stores then seeing another piece from them again makes them feel like they’ve found a trusted friend in their lives which makes them more likely to come back again later on down the road when needed.
3. Use Social Media Channels to Build Engagement
Social media is an important part of your marketing plan. It’s how you can build a loyal following, engage with customers, and build your brand.
To get started on social media, start by making an account for your business on all the most popular platforms: Facebook, Instagram, and Twitter. Once you’ve set up these accounts, try posting relevant content that will be interesting to your target audience. The goal here is not only to increase sales but also to build a community around your products or services. You want people who are interested in what you have to offer; this will help them see themselves as customers rather than just random passersby viewing something they’re not interested in buying.
Once people are commenting on posts or liking them on social media sites like Facebook or Instagram (or even Twitter), respond directly when appropriate. This helps keep things moving along smoothly instead of leaving questions unanswered for days without anyone knowing about it except perhaps some unhappy friends/family members who might otherwise be talking about their bad experiences with certain brands offsite somewhere else entirely.
4. Create Email Newsletters
Email newsletters are a great way to keep in touch with your customers. You can use them to promote new products and sales, or even just share details about what’s going on at your business.
For example, you could send out a weekly email that announces new products on the website. Or you could create an email series where you share tips for increasing customer satisfaction on your website. This gives people a reason to come back again and again.
5. Use Different Types of Content
Provide new information: Customers want to learn, and they’re more likely to visit your site if you offer them fresh content. You can share tips and tricks, as well as industry news that may be relevant to them (e.g., “Don’t miss out on our latest sale”).
Share product tips: How-to articles explain how a specific product should be used, which can help customers get the most out of their purchase. For example, if you sell makeup brushes, provide guides on how different brush shapes are best for certain styles or looks, this kind of information will help shoppers feel confident about their purchases and increase sales overall. You could also include step-by-step instructions with pictures so that customers don’t have any questions about using something correctly. It’s easy enough when it comes down to “how?” but sometimes knowing “why” helps too. Especially, when there’s an answer waiting at home waiting for them.
6. Have Product Reviews on the Website
Product reviews are a great way to build trust with your customers. To encourage customers to leave a review, you can ask them at checkout or as they receive their order. You can also offer incentives for product reviews. Every time someone leaves you a positive review on your site, they get 2% cash back on their next order.
You can also give customers the option of leaving an unverified product review (meaning it will be shown publicly) or a verified one (which means that only people who have purchased from you in the past will see it). Verified reviews help prove authenticity and increase credibility and trust.
Conclusion
The key to building a solid online brand and retaining return customers is by creating consistency. You need to show your audience that you’re here for them, and you do this by listening to their needs and responding accordingly. It’s also important to work with an eCommerce web designer who can help create the right look for your store so that it stands out from competitors while still maintaining a consistent appearance across all social media channels.
