Suppose you have recently started an online business, congratulations on your making this bold step. The next step for you is to find ways you can scale the performance of your new venture. However, this is often a challenge, as it’s a process that involves many techniques and covers many topics.
Fortunately, this guide looks at 20 internet marketing strategies to boost your sales in 2021. The strategies recommended in this guide are not set in stone but help shed light on basic things you should do.
Let us start:
1. Start by Offering Value
Have you come across this quote?
“The value of your brand is what people say when you are not around.” The quote is by Jeff Bezos, the founder of Amazon, who said this to outline the vitalness of branding. Regardless of what you do, provide a reasonable value to your clients.
In digital marketing, there are various approaches you can use. Techniques such as Content marketing and inbound marketing should be helpful. Aside from focusing on quality products and services, remember the content quality.
Offering value ranks among one of the best marketing strategies to increase sales. Value also extends to various other aspects of your online platform:
· Security – you should invest money to secure your website and ensure that your customer’s data is protected at all times. Hackers use various sniffer and spy tools to access the data of your users. Your company will have a bad reputation if a data breach occurs, and your website will flunk.
· Customer support – your product page or service should provide a platform for convenient communication with clients.· Provide a unique informational offer – you can incorporate your page with case studies, stories, and even white papers.
2. Have Distinct Brand Style and Language.
Being original and sticking to a unique style is one of the best ways to be creative in any venture in life. Doing this helps build your identity and helps make you stand out from the rest of similar services in your field.
To make your brand more wholesome, find a way to align its messaging and style to suit your general digital marketing context. For example, consider creating a reputation that relates to your design and language preferences.
Doing this will increase the strength of your brand and also helps make it trustworthy.When you use this approach the right way, your conversion rates should increase instantly. A few things that are likely to make your brand unique include
· Logo – ensure your company has a logo that resonates with your consumers and is also publicly acceptable· Tag line – develop a tagline that is catchy and suitable for the context of your business.
3. Choose your Customer and Use the Correct Search Criteria
It involves using techniques such as market segmentation to learn more about your customers. A few things to consider include their:
· Education level
If you do Target Market Analysis based on these factors, you will increase the likelihood of finding clients who need your services. For those who already have a customer base, consider finding their interests and intentions. In addition, you have various resources at your disposal that you can use to learn more about your customer’s preferences.
A typical example would be social media or discussion forums. If you have a trending service or product, people are probably discussing it in some sections of social media. So, be on the lookout for any helpful information you can find in this category.
The information you get here will be crucial in your digital marketing campaigns. Plus, it also helps improve the rate of your sales conversions. Other resources such as Facebook Ads can also beneficial for this process.
4. Segment Your Cold Email Marketing Measures
Ensure you find a way to categorize email marketing campaigns to suit the needs of specific users. For example, a recent report by MailChimp showed the following things:
· Emails with the correct segmentation are over 14% more likely to be opened.
· Such emails have a 100% high click-through rate.
· Have a 4% decrease in spam reports.
If your business has an enormous scope of customers and marketing operations, outsourcing this process is your best option. Or, you may have to get a team of in-house email marketers to help you work on the cold email marketing segmentation procedures.
The main reason for doing this is that segmentation takes a lot of time and effort. Its because the process involves studying consumer patterns and trends based on a defined period. Plus, factors such as seasonal changes, industry patterns, and various others are likely to impact the way you leverage segmentation techniques.
5. Consider Using Email Automation
Since you are likely to be emailing thousands of clients, consider getting an email automation tool on a specific time basis. It’s a tool that helps you manage the emails you send to clients.
Such a tool lets you schedule emails and focus on other equally important aspects of business marketing. In addition, some tools are also available to help you track metrics and manage all your emails from a single interface.
However, most email automation tools are available on a subscription basis.
6. Be Competitive
Find a way to make your products stand out from the rest of the competition. For instance, find a way to demonstrate the benefits and use cases people should expect from your offerings. The key to this approach is to ensure that your products or services provide value.
Furthermore, ensure that these offerings relate to current industry trends and show clients your awareness of such factors. Finally, make an effort to emphasize why your client will come back in the future for more of your solutions.
During this process, remember to perform a competitor analysis process. It will help provide helpful information on industry trends and the things to boost your marketing campaign.
7. Give Shoppers the Incentive to Purchase
Place yourself in the shoes of the customer, and ask why they should purchase the product. People are more likely to follow through with an offer if it contains a special offer. And the offer should be attractive and legitimate. Providing conflicting information is expected to compromise the image of your brand.
Remember to incorporate your messages with helpful things such as a call to action messages or even discount offers. Again, it’s something that the consumer will value, and it helps build the image of your business.
Keep track of aspects such as the subject line, and organize your campaigns to take on a specific schedule.
The content accompanying your offers should also be valuable and incorporate strategic communication measures. You can use email services for the following:
· Organize your subscriber list.
· Organize email marketing campaigns.
· Develop unique email designs.
8. Track Your Marketing Content Actively
Once you have through creating quality content, keep track of the data performance on your site. It’s an effective way to determine the things that people prefer from your service. You can then use this information to optimize your business further to suit the needs of your customers.
The good thing is that there are various tools you can use to track the performance of your content. Tools such as aHrefs and Mozpro rank high up among the best products. Use them to gauge the content and user journey of each web visitor.
The other invaluable tool for you in this process would be to use Google Analytics. It helps track data, and you gain insight into the growth of your business. In addition, it works exceptionally well when you combine it with SEO tools.
A good recommendation for you would be to develop a chart with well-indicated sections and metrics. Doing this will help you detect any patterns or trends that exist in your internet marketing content conveniently.
9. Work on your Call to Action(CTA) Messages and Use Ad Extensions
CTAs are a crucial aspect of any powerful email that you will send to your clients. It’s a set of short sentences that include phrases such as “Call Now.” This helps guide the reader towards the intent of your offers and also helps them make a decision.
Remember that CTA placement and context are the two most relevant factors. For instance, studies have shown that CTAs work well when they are clickable buttons and placed underneath a page.
You can also use Ad-extensions to help improve the performance of your marketing campaign. For example, if your business is selling products online, ad extensions are essential. You can use them quickly, and they are often available at affordable prices.
10. Remember Double Opt-in Forms and Popups
Developing a list of verified subscribers and visitors to your site is an excellent way to boost sales in 2021. Opt-in forms are the data collections forms you use to gather information about a particular web visitor. Double opt-in forms are excellent because they allow the user to click on a verification link before becoming part of your subscribers’ list.
It helps boost trust and the image of your business. And it’s better than using the traditional single opt-in forms. The appearance and place of the forms are also crucial to the results they can provide.
Using double opt-in forms also helps decrease the likelihood of your messages being flagged as spam. Many people want to receive notifications from a service after approving the process. Any other type of email or message sent can seem spammy and may compromise your pitch’s legitimacy.
11. Choose the Correct Advertising Platforms
One of the best ways to get to a target audience would be to use paid ads. These are excellent techniques to enhance the sales and conversion rates of your business. Remember that audience targeting is a crucial aspect of the advertising process.
Once you identify your audience, your advertising campaign will become much more precise. The benefit of this is that it will help reduce costs and improve your get from a given target audience.
The best recommendation for you would Google Adwords. You can use it to create customized ads based on specific keywords. Furthermore, with the correct content, the “sky is literally the limit” with the Google Adwords platform for you.
12. Learn About the Typical Marketing Concepts
If someone you know asks, “what is the best way to market online store?” Tell them; the options are several when it comes to marketing the content and value of your site or products, including:
Search Engine Marketing (SEM)
SEM is always a part of any program on how to grow online sales. It’s an excellent way to reach a respective demographic or segment of people. You use SEM by availing ads for specific keywords, and these should relate to your business.
Search Engine Optimization (SEO)
Use this approach to ensure your business appears high in search results for specific queries for web searches. It majorly involves developing high-quality content and developing a sound business social proof online. SEO also ranks high up among the popular e-commerce marketing strategies.
Pay Per Click Campaigns
If you are feeling generous with your ad campaigns, consider investing in PPC ads. Use these to drive traffic to your site, and you can use the page to get the email addresses of customers. You pay for each click on your ad, and the average number of impressions received.
13. Leverage the Power of Keyword Research For Content Ideas
Keywords should be part of any modern online retail marketing strategy. You are probably aware that SEO is an ever-changing discipline, which Google has various rules surrounding the use of keywords for marketing purposes. Plus, people who adhere to all of Google’s regulations are more likely to enjoy increased traffic to their websites.
The best way to use the power of keyword research would be to ensure they match a specific context. An excellent example of focusing on the client would be to focus on their interests and the queries they type on search engines.
Distinguishing the terms that resonate best with your audience makes it easy to develop content that suits your visitors. Plus, leveraging high volume and low competition keywords will help build the reputation of your site.
14. Use PPC To Perform Keyword Tests
PPC is an excellent way to boost the organic results of your campaigns. PPC lets you test specific keywords and track their performance metrics. You can then use this information to customize landing pages and gain more insight into their behavior with your ad.
You can collect a large batch of keywords, which you can use to develop content suited to a specific audience. Remember to ensure that each bunch of keywords you use relates to a particular context and offers value.
15. Remember the Power of Social Signals
Social networks are essential in demonstrating the social proof and reputation of your business brand. People want to get products from brands already “famous” or have lots of positive traffic.
Remember that leveraging social media involves varying dynamics and techniques. For instance, posts on Facebook won’t necessarily be the same as those posted on Twitter. However, never underestimate the benefits of social sharing. For example, it has a substantial impact on your search engine rankings.
Plus, it’s an excellent way to evaluate the amount of traffic that goes to your website through specific social media platforms. You can use analytic tools to segment your campaign and have a convenient way of tracking social shares.
Using this approach will make it easy to determine the efficiency of social media campaigns and reach a specific target audience.
16. Add Videos to Your Site
Videos are an essential aspect of any marketing campaign. They can attract and capture your audience’s attention. Videos are an excellent way to incorporate the messages and content of your brand. The videos help make the content look interactive and can be a perfect way to give first-hand information to clients.
Remember that videos can only be impactful when they relate to the context and needs of the audience. You can invest in a video production service to curate a few relevant videos for your business.
While it’s an extra cost on your already strict budget, the results will be beneficial. Or, you can incorporate any informational videos from an authoritative source in the given field of information you are sharing.
17. Connect Your Marketing Channels
Many business owners tend to maintain a stable image across different social media platforms today. The best way of ensuring such an experience is to connect your marketing channels correctly. Ensure each campaign you launch in each platform works in unison and reflects your brand’s image.
For instance, if you are working on SEO and organic search, you have to develop content that relates to your business. You can also consult with the Paid Searches team to help promote your pages before search engines start indexing them.
Plus, ensure your team realizes the importance of collaborating during the marketing campaign. Through this approach, you will convey a crucial message to your clients: your business is a professional brand.
18. Build Remarketing Strategies
To improve sales, using the correct re-marking techniques is essential. For instance, can run a marketing campaign for an abandoned cart. Plus, you can remarket using a video on social media platforms such as Facebook.
To track these campaigns and strategies, try to find a way to connect them to your AdWords account. Plus, you can develop email marketing strategies that help you reach these audiences conveniently in the future. And, ensure you use the correct subject lines that relate to why they abandoned their carts.
19. Be Honest in Your Sales Copy
While this approach seems somewhat obvious, you will be surprised at the number of sites that use illegitimate content copy. Honesty is vital in your copy as it will build the business’s reputation, and it also shows professionalism.
Never make any unsubstantial claims, as it will eventually place a negative image on your business. In addition, the modern-day consumer is hypersensitive to different types of content, and you have to be careful across all fronts of your marketing campaign.
It’s a principle that also relates to the way you plan on positioning your business. For instance, you might have come across a site that is run by professionals. However, you might later discover the content seems somewhat unusual, which will portray a negative image of the business.
You have to be concise and clear with any proposals that you want to send to consumers. Doing this will eventually help boost the sales of your company as people will trust your brand.
20. Display Customer Testimonials and Trust Signals
Sharing information about the experiences of previous customers is an excellent online sales marketing technique. In the modern-day social media setting, customer feedback is crucial. Luckily, this means that customers can provide you with robust solutions for improving your business. And these are customer testimonials.
Your business’s number of satisfied customers is better than any well-written copy or sophisticated marketing campaign. So, ensure you incorporate excellent reviews and testimonials that you have received from customers in the past.
Remember that you have to ensure each testimonial is legitimate and concise. You have many options when it comes to the places where you can publish the reviews. A few common options include pricing pages, home pages, landing pages, and various other site pages.
You may also have to include trust signals as a great way to boost the sales of your online business. Doing this helps increase the perception of your brand in the consumers’ minds, which can help break any hesitation they might harbor.
If your business has any professional licenses or accreditations, consider placing them on your website’s page. Doing this will help boost the image and social proof of your firm.
The sales levels of your business will increase if you use the tips mentioned above. These best eCommerce marketing strategies relate to proven concepts and current internet marketing concepts. They are also easy to apply and help provide reasonable results for your business’s performance.
Author’s Bio: With a Bachelor’s Degree in Computer Science and Marketing, Anjelica Rivera is indeed a modern-day tech enthusiast. Her portfolio in the tech and advertising industry is expansive, having written in many different fields and media outlets. She currently works as a researcher at TopSpyingApps