5 Things To Consider When It Comes to Packaging
Launching a new product for back-to-school time is an exercise in clever planning. Caregivers and kids alike are on the hunt for snacks that look and taste good. But if they can’t get past the packaging, they will not likely try your product. There are so many new products on the shelves constantly that you have to find a way to set your packaging apart from competitors. Pay attention to the top five ways innovative and flexible packaging can impact your product.
How To Keep Food Fresh
First and foremost, you have to find flexible packaging that will keep your food fresh. Packaging with resalable openings can prevent contamination and spills. Both of which are ideal for back-to-school snack selection. Caregivers are looking for resalable options if snack time is cut short or students need to revisit the snack later. Packaging also needs to be durable. Snack packs are often gently tucked into a backpack on the way into school but thrown around and crushed by supplies throughout the day. ePac flexible packaging offers durable stand up pouches and other flexible packaging that keeps food fresh with resealing options.
Kid Friendly Packaging
Although the summer at home may have called for child-resistant packaging, the little ones are back on their own and growing their independence. Choosing packaging that is easy to open without anyone else’s help is a bonus for every student at snack time. Students young and old relinquish precious snacking time by waiting for a teacher to open packaging for them. Eliminate the wait by choosing accessible packaging. Kid-friendly doesn’t just mean accessible, though. Brightly colored packaging with bold graphics and contrasting colors is a great way to get your product spotted on the shelf amongst hundreds of other snacks. Kids have to be convinced that it looks good before it can taste good. ePac Flexible packaging offers digital printing that has photo-quality visuals.
Sustainability and the green movement are gaining traction day by day. As a result, more and more people are aware that they need to reduce their carbon footprint. They are also mindful that measures must be taken to choose businesses whose products mirror the practices and policies they have adopted. Adopting these practices should be a no-brainer if you haven’t already. Displaying your commitment to sustainability on the packaging is the next move in building a better relationship with customers. Packaging with recyclable or made from post-consumer recycled materials is an excellent way to contribute to the green initiative. ePac flexible packaging has eco friendly pouches, recyclable, and PCR materials.
No Smell Packaging
Kids get hungry before lunch. This seems like the perfect time for a snack, but snacks are highly regulated by time and enjoyed by availability in many classrooms. Eliminating any additional smells that can worsen the hunger pangs will help keep children on track while giving parents peace of mind while their little one is away. ePac flexible packaging offers protective high barrier film and packaging that keeps smells and freshness inside while preventing air or moisture from contaminating your product. To find out more about how to make your packaging fresh and kid friendly, contact ePac flexible packaging today.