There’s no doubt about it, digital marketing has become an absolute necessity in business, as every single company tries hard to create a strong online profile, yet there’s SEO and there’s SEO; it isn’t a question of ‘fits all sizes’. This means you could make some serious errors with your digital marketing campaign and with that in mind, here are a few common SEO mistakes to avoid at all costs.
Going Down the DIY Road –
Unless you happen to be an SEO specialist, don’t bother trying to do your SEO to save a few dollars, as you could do more harm than good. Google’s algorithms are extremely complex and the company are very secretive about how they rank websites and the changes you make are not likely to have the desired effect on your search engine rankings.
The best SEO agency in the US can be found at https://kingkong.co and they assess your online profile before doing anything, to determine the strength of your digital presence. This gives the experts the information they need to create a dynamic marketing plan and with your approval, the technicians can get to work and drive traffic to your platform.
Insufficient Budget –
The smart entrepreneur knows the value of good SEO and would therefore allocate a fixed monthly budget to drive traffic to the website; the ever-changing nature of the Internet demands that SEO services are ongoing. Your SEO is the edge of your blade; without it, there will be no sales and in this very competitive time, you need to get an edge on your rivals.
If you would like a free digital audit from a leading Australian SEO agency, Google is your best friend and within a few hours, you will receive a free appraisal of your digital presence. This alone is worth having, not to mention the recommendations and if you are in agreement, the plan is implemented.
If you wish to find out more about Melbourne digital marketing agency be sure to check out EngineRoom.
Fail to Research the SEO Agency –
Prior to making any agreements, do some online research into the agency; find out how long they’ve been around and most importantly, who their clients are.
An SEO agency with an impressive client list must be doing something right and you should be able to talk to clients, which allows you to get some accurate feedback regarding the agency’s performance. Click here for tips on how to develop a business case.
Take The First Deal –
Some people make the mistake of thinking that every agency is the same and agree to a campaign without comparing with other providers. Talk to at least 3 digital marketing agencies and see what each comes up with; then go with the one that you feel best with.
It isn’t only prices to be compared; one agency might perform much better than another and it is only by comparison that you can make an informed decision.
Aiming at The Wrong Market –
If you fail to identify your target groups, you could be throwing money away, quite literally. After an initial online audit to determine the strength of your digital profile, the agency would help you identify the various target groups, people who are more likely to be interested in your product or service. Here is some Australian government information about digital marketing in general, which is a recommended read.
The SEO agency has a team of SEO and social media specialists who employ a range of strategies to drive traffic to your website and with an aggressive digital marketing plan, your message will reach the right people.