The pandemic has had a huge impact on everyone both personally and professionally. The way we balance our lives is bound to be changed forever. This includes how we communicate and share information with digital tools and online video leading the way.
In fact, the amount of video content we watch online has gone up by 120%, according to marketing software company Wistia. Nevertheless, most businesses have cut their budgets which is where an online video creator can come in very handy. Click here for one of the easiest platforms to use that also helps you with your social media distribution.
How Online Video Creator Software has Adapted during the Pandemic
- Shift in technology
- Cheaper and easier to use
- Explainer video maker tools
One of the biggest changes during the pandemic has been the rise of people using OTT streaming. Over-The-Top (OTT) media is essentially anything on the web that bypasses cable and satellite.
These days you can therefore find a range of OTT video apps available. These provide you with a ready-to-use distribution infrastructure that connects TV, web, mobile and social media. This might be a useful tool if many of your customers use smart TVs.
Ease of Use
Whilst OTT platforms are great for media companies, they have also enabled a whole market that now offers very accessible online video maker tools. These tools are often free or available for a very reasonable subscription fee. Furthermore, they offer great video editor capability that allows you to customize as little or as much as you like with just a few clicks. Not all of us are tech-savvy and most of us want things to be as easy to use as possible when we make a video.
When you search for your perfect online video creator, be sure to check out what editor tools they use. Some provide more options than others. Depending on what you want to create though, you’ll be able to access a wide range of effects ranging from whacky graphics to animations or simply adding custom text or logos.
A trend has been the rise of explainer videos. These videos are designed to explain your product or service to your customers. According to Hubspot, 94% of people watch these with 84% being converted to buying something afterward.
The online video platforms that offer great explainer videos are the ones that provide templates with the right structure and style for a specific audience demographic.
How you Can Adapt your Marketing Approach
With video maker technology becoming ever easier to use, it’s worth knowing how you can design your content. Whilst the tool will make everything look professional, you still need to have a plan that includes some of the following highlights:
- Leverage the stay at home experience
- Relevant content
- Distribution methodology
Stay at Home Experience
With the pandemic, people are now stuck at home. This doesn’t mean that they stop becoming potential customers though.
You can therefore consider how you can adapt your product or service to meet at-home demand. For example, the food industry now offers delivery services. So, what can you offer your customers who are now sitting at home and waiting to be entertained?
It goes without saying that content needs to be original and relevant. Trends show that people often stop a video halfway so how can you keep their attention to the end? Ideally, video images should create emotions so that your audience wants to keep watching. Perhaps your product can make them happy or help them contribute in some way to the world?
At this stage, you might want to think about whether you include your own video content. It’s very easy to download your video into most online video maker tools. A simple drag and drop is usually all you need to do when you make a video collage combining your clips within a template. Nevertheless, you should still apply video editing to make sure everything is as slick as possible.
With the pandemic, more recent video platforms such as Vimeo have started taking over from YouTube. Clearly, when you make a video, it’s still important to also leverage the original platforms, including Facebook and Instagram, for your distribution.
However, it’s worth checking how your online video maker tool connects to social media. Some are better than others in helping you distribute your video and music to the right people.
Final Thoughts on Online Video Creator Software and the Pandemic
The pandemic has changed our lives forever. Whilst there are both good and bad aspects to this, how can you support your business with digital tools? You’ll therefore be able to create an effective and professional video both quickly and cheaply. With tightened budgets, you can still make your business stand out with a great online video maker. Now, you simply need to design your content and the rest is done in just a few clicks. So, what are you waiting for?