Instagram has over 1+ billion users, and it is the most popular social media network. Instagram is no longer a simple social media network on which people scroll through memes and pictures of food, but now you can shop online through it. It is now a social media network through which businesses are driving revenue. Over, more than 25 million businesses are using Instagram to sell their products.
Shopping through Instagram has become a trend now because customers have the opportunity to connect with brands and quickly see relevant information with a single click.
If you are new on Instagram and want to know how to shop on Instagram. This post will surely guide you.
To Shop on Instagram:
Discover page/ explore page: Once the explore page is open, tap on a post that has a bag sign on it. The bag sign will appear in the top-right corner by tapping on the picture product tags. If you hit the product tag, you will be taken to a product description page. Here you will have a view of the website option, by clicking on it, you will be directed to their profile where you can complete your purchase.
Stories: Tap on the story that has a product sticker on it to view the page of the product. Many influencers use stories to promote products and tag the product page with them.
Reel: Reels are 3 to 15 seconds short video clips that help the influencers or shops to create a short video of the product and provide a link for the purchase, creating a more direct connection between brands and customers. You can use this link to go to the product page and to make a purchase.
Use the search bar: Use the search bar at the top of the Discover/explore page to find shops and products. Go to the profile from which you want to shop. When the page is open, it will have a website link in their bio, use that link to buy products.
Instagram IGTV: Instagram IGTV are long videos that help the followers to see how a product works or what is the correct way to use a product. Tap on the bag sign at the bottom of the video to see the product and its page. Make your purchase on the shop’s website.
Live video: Tap on products pinned to the bottom of a live video. Tab the bag sign at the bottom of the live video to see other products of that shop and make a purchase.
Swipe up to shop: On Instagram stories, some influencers, businesses add a swipe up link through which you can easily go to the product page by simply swiping up the story.
Save option: If you don’t want to make an instant purchase but at the same time you don’t want to lose the track of the product, you can save the product by simply clicking on this sign. You can find this sign at the left bottom of the post.
