Finding a great name for your business is more complex than most entrepreneurs and brand managers assume. The finest brand names slip undetected into our subconscious. They blend seamlessly into many aspects of our life and take on actual significance, whether we’re talking about hailing an Uber, going on a Tinder date, or What sapping a buddy.
However, a great name is more than simply being memorable. A strong name must provide a solid basis for a business to grow. It must also be available.
We’ve seen countless entrepreneurs struggle with creating a great brand name for their business. So, to help you make your brand’s naming process easier, we prepared this simple article to guide you on how to come up with the perfect name for your company.
Let’s get into it.
How to Find the Perfect Brand Name for Your Business
1. Learn Everything You Can About Your Business
To choose the right name, you must first study your company, its services and what makes them unique, your target audience and what they demand, your competitors, and what makes their services great.
This will help you decide if your brand name should be playful, powerful, pragmatic, innovative, or modern. It will also provide you the motivation you need to come up with the best name for your business.
The next step in picking a name that your target audience can quickly connect with is to understand the message your brand name should express to them.
And you can do that by writing a brief project statement that emphasizes the fundamental concepts supporting your brand name. Here are some great examples:
- We want an appealing name that instantly communicates images of a high-end fashion brand.
- Our IT company needs a name that is both attractive and unique from competitors.
2. Identifying the Core Ideas of Your Brand
Now it’s time to determine the specific thoughts and ideas you want to communicate with your name. Rather than concentrating on the descriptive side of their business, we typically advise entrepreneurs to focus on communicating one or two essential core principles that are vital to their business, culture, and values.
So, make sure you condense all your brand’s key values into three to six words or themes. This way, you’d find a name that’d not only be vital to your business but also what your target audience can easily connect with you right away.
3. Watch Out for These Areas
Once you’ve decided on your brand’s core concepts, purpose, and personality, it’s time to assemble your team, get some refreshments, and start brainstorming business names.
However, when brainstorming, bear in mind that certain danger zones must be avoided because, with so many factors at play, it’s easy to fall into a trap that’ll impair the quality of your brand name. So, ensure you avoid traps like:
- Single English words
- Generic words like power, iron, unity, and force
- Words like rocket, brilliant, and bridge
4. While Brainstorming, Be Creative
Recognize that coming up with a great name might take some time, so make sure you assemble a team, discuss your business with them, and encourage them to come up with as many unique name suggestions as they can.
Allow your team to generate and test as many ideas as possible because the oddest ideas may just result in the finest brand names.
However, if coming up with the perfect name sounds time-consuming and you don’t have a team to help you, then know that using a trustworthy business name generator is the best option for you.
We’ll leave you with this thought: If a firm grows to earn $1 million in annual sales, a $1,000 investment in naming would be fully returned if the resulting name improved the company’s overall profitability by only 0.05 percent over the next four years.