Tips for Changing the Look of Your Business
As a business owner, it’s up to you to create a memorable image for your business. Whether this is through a logo, store decorations, or a beautiful website, the way customers see your business can help to form their opinion of it. Below are some great tips for changing the look of your business to make it more appealing to customers.
Create a Logo
Changing the look of your business can start with something as small as creating an iconic logo. Think of some of the famous brands like Nike, McDonald’s, and Facebook. While their logos may be simple, people can often tell the brand just by looking at their logo. This makes advertising, along with simple brand recognition, much easier.
A logo doesn’t need to be complicated, artistic, or have every color of the rainbow on it in order to be recognizable. Logos can be as simple as being a single letter, like Tumblr, or it can be more complicated. The point is, with how varied logos can be, anyone can make one. There are even many free and paid-for logo maker online. If you don’t want to try to make a logo yourself, you can always hire an artist or graphic designer to make one for you.
Decorate to Fit an Aesthetic
If your business has a physical storefront, whether you offer a service or sell products, it is important to make it look a certain way, as to draw attention to it. All in all, a business’s look should match the products or services it sells. This will help to draw in the preferred clientele.
One of the best examples of a business with an easily recognizable aesthetic is Hot Topic. Its interior design is part of the reason why the business is so successful. The business is famous for its punk-rock look, often with red or black decorations on each wall. This matches the look of many of the clothing items and accessories the business sells. Seeing this look from the outside of the store (which is usually located in malls) helps to bring customers in, as the customers know they can get punk rock items from the store.
Following the Hot Topic example above, try to make your business have the same vibe or look as the items it sells or the services it provides. If you own an ethnic food restaurant, try to have decorations that match the culture the food is from; if you own a barbershop, consider having a traditional red and white barber’s pole; and if you own a women’s clothing store, try painting the walls in pastels or traditionally “feminine” colors.
Get a Professional Website
A business’s online reputation and presence are close to as important as the business’s in-person look. If a website is sloppy or takes forever to load, then it’s not likely that potential customers will want to spend a lot of time on the website. For this reason, among others, it’s important for a business to have a website that both looks pleasant and runs smoothly.
On many website building platforms, the site will have a variety of “themes” that can be used for free or for a fee. These themes usually come with a set font, color scheme, and places to put pictures. If you are not experienced with building websites, then using a theme can help to make the website look professional easily.
One of the most important things to do when making a website is to make sure that all of the text on the website is readable. Make sure the text can stand out from the background of the website. For example, many websites have a white background and use black text; this is perfectly fine to read. However, having a dark background with black text might be difficult to read, as would having a light background with light text.
If you are looking to update your business’s look, try out one or all of the tips above. Once you do this, you are sure to see a difference– literally and figuratively!