There is a good chance that you are fretting over your hefty monthly cable TV plan. More and more cable providers experience users quitting their services and switching to any online streaming service. More than 50% of cable users say that they would quit the cable TV subscription if they can.
The main reason behind the rising annoyance and dissatisfaction among cable TV users is the hiking cost and the low-quality customer support services. Unless you have subscribed to a high quality and reputable provider, like Spectrum TV for instance, who bring the best to the table; most of the other providers are found imposing hidden fees and pricey monthly bills along with unsatisfactory customer support services. Users know that they have far better alternate options out there. Most customers think that the cable providers take advantage of their customers and they are not quite wrong when they think that way. We see an increase in the cord-cutting trend and an increase in streaming service subscriptions. Here are some of the reasons why the cable companies are failing their users:
Pricey cable Bills
One of the main reasons for users quitting cable TV and switching to alternate options is the increasing cable TV bills. The users often are not informed about the promotional offers and later on are left struggling when they experience sudden price hikes. This leads to distrust and the customers often feel betrayed and enraged. Thus, they look for alternate options and often switch to the various more affordable online streaming options.
Over Abundance of Channels
Most of the providers offer hundreds of channels that are often not even needed by the viewer. Most of the viewers are often interested in twenty to thirty channel maximum that fit their entertainment needs. Even when subscribing to a basic cable TV plan, you can expect hundreds of channels that are not required most of the time. So the customers usually find themselves paying for hundreds of channels that they do not watch. This is also a reason users are abandoning cable TV.
Time restraints
In the fast-paced life, we live in today, users do not like being bound to a particular time and day to be able to watch their favorite show. This is where the live streaming platforms have an edge over the cable TV channels. You can binge-watch your favorite shows whenever you want and even enjoy watching your desired content while you are traveling or anywhere outside, as long as you have a reliable internet connection.
Lack of effective Customer Services
It will be right to say that the customer support of any business is its backbone. That is where you earn customer satisfaction and a positive brand image. Thus
Annual Contracts
Most cable providers often require their users to sign for a one-year or two-year contract. In case the user breaks the contract, they often have to pay an early termination fee. This also leaves the users dissatisfied, especially those who are renters. It is one of the reasons viewers can be reluctant to subscribe to a cable TV plan and they switch to an online streaming platform.
Rising Popularity of Streaming Services
Almost all of the streaming services have a no-contract policy and offer very reasonable plans. The widespread popularity of online streaming platforms has put the cable industry at a struggling spot where the providers find themselves surrounded by some serious competition. With the rising cord-cutting trend and more users switching to the binge-watching obsession, the cable industry needs to push hard to fix its declining repute.
Pricey Add-Ons
The base price of your cable TV is just the beginning. Users are supper annoyed by the hidden charges and expensive add-ons that keep on hiking up your monthly cable bill. Be prepared to pay additionally for equipment, installation, and any other rental costs along with the base price.
Final Words
TV is likely to disappear in the coming years because of the aforementioned reasons. The cable industry is losing the trust of the users due to expensive rates and ineffective customer support services that leave the users confused and dissatisfied. Cable companies should focus on these areas to combat the rising competition.