Backlink building leads to stronger customer trust, market influence, and brand integrity. However, backlinks can be prone to errors if consistent updates are neglected.
With the constant shifts in published search results, some of your backlinks may be empty, which could significantly dent your ranking points. So, before you invest in website backlink building, here are some tips to help you create high-quality ones.
The 6 Tips and Tricks for Quality Backlinks
Every SEO agency in Toronto and digital marketing company in Vancouver will tell you that backlink building is a tricky SEO strategy. One wrong move and it could have your entire reputation tumbling down as algorithms and audiences question your content’s quality. So, to make sure that you’re always bringing your A-game, here are some tips and tricks to create the best backlinks:
1. Try Reverse Image Search
Incorporating multimedia content and infographics into your content is a great way to simplify complex concepts for your audience. Doing so will lead to an increase in organic traffic, as you offer comprehensive information with a high readability rate that both your readers and algorithms will approve.
However, having an abundance of visual content on your website can lead to other creators using your pictures without proper backlinks. Fortunately, Google’s reverse image search is available for you to track any unauthorized use of your multimedia content.
Once you’ve found any unlisted backlinks in other sites make sure to contact and email site owners to properly credit you. And, don’t worry, because most of these interactions will result in a positive response and you’ll end up with an added contextual backlink that will boost your website authority.
2. Find the “Best”
Customers go online to look for the best services and most useful content for them. With that said, plenty of creators will choose to consolidate these websites on a listed form to make it easier for both audiences and algorithms to track them.
Often using the phrases “best of”, “top X”, and more, these backlinks are known to be the most effective ways to increase organic traffic. So, how do you get your content referenced in these lists?
The best SEO agency in Toronto, Local SEO Search Inc., suggests a step-by-step process beginning with:
- Search for your target topic stringed with words like “best, favourite, and top”
- List down the developer or author’s contact information like email and other contact details
- Reach out by sending them an email or giving them a call stating your intent to be listed on their blog
That’s it! Now, this cold outreach technique will not always resort to a positive response, as it will heavily depend on the author’s preferences. However, one quick way to encourage them is to offer them free trials and discounts on your services.
3. Get Listed on Startup Directories
Startup directories are like the digital Yellow Pages of today’s marketing world. Having your site used as a backlink on it can dramatically increase your redirected organic traffic.
Here, customers will find the most basic information about the site that they’re trying to look for. So, if you have just launched your own startup website, it’s best to get the word out by getting listed on these online directories.
This strategy is especially useful for optimizing your local market influence since it will increase your exposure in the area. For example, if you’re a shop specializing in truck repair in Windsor, this is a great way to start your marketing campaign.
Among the most visited directories are BetaList, AlphaList, CloudBook, InspiredBeta, and MarsJob to name a few. However, it’s important to note that these sites have high standards when it comes to selection and evaluation.
They want to deliver the best, and it’s their brand of approval that you’re trying to win. So, make sure to invest in the quality of your website, and follow their criteria to expedite the approval process.
4. Collaborate With a Podcast
Backlink building is not limited to the world of blogs and online articles. The best digital marketing company in Vancouver, Local SEO Search Inc., suggests that you expand it to other marketing mediums. And, one of the most popular formats that are currently gaining traction is podcasts.
Easily accessible by audiences, and requiring less production budget, they are a more interactive method of reaching out to your customers. It also offers a more casual and fun environment that can help improve your brand image.
5. Interactive Content Development
Audience interaction is a crucial digital marketing strategy. However, creating content that encourages such behaviour can be a tricky task. Lengthy articles and boring single-block texts can easily bore your audience.
Instead, try putting up polls, quizzes, and vlogs that relate to your main topic while still resonating with audiences. You can set up a quiz that helps readers know which aesthetic best suits them, what diet they should take, and more.
The great thing about these polls is that it plays into the inherent desire of people to belong in a group. So, magazines, publications, and other websites will be more likely to use your quiz as a backlink. However, if you’re having a bit of trouble in designing a customizable quiz, you can always hire an SEO agency in Toronto to help you out.
6. Infographic Backlinks
Content visualizations can be done in different ways. From infographics, videos, charts, and graphs, it aims to impart information more comprehensively and conveniently.
Simple and direct, these digital visual aids are the favoured formats of most developers. Some might overlook this content marketing strategy, as they assume that it’s more difficult to make.
However, you can outsource them from free online tools such as Canva, Pictochart, and Venngage or even hire a local digital marketing company in Vancouver to you to help. The best thing about it is that having one on your website can increase your online authority by 12% as other sites will reference your infographic.
By having good-quality backlinks, you can show both your audience and algorithms the effort and investment that you’ve placed in developing your website. So, use these tips now as you plan for your next published content and have your search ranking and traffic soaring high.