In addition to building your brand’s identity, a logo has a major impact on how clients perceive your brand. A well-designed logo can build trust, validate your company’s professionalism, and promote customer retention. However, creating a great logo can be intimidating. You have to conduct in-depth competitive research and choose the right colors, shapes, and fonts. To help you out, we have put together six tips for creating a great business logo.
Know your audience
The first step to developing a great business logo design is understanding your target customer. Customers care for different things and often have varying interests. While some of your prospective audience prefer humor and entertainment, others will lean towards inspiration and art, so you should dedicate time to knowing them.
Ensure that you evaluate your audience’s financial, educational, and cultural backgrounds and capture these elements in your logo design. This saves time and allows you to develop a business logo your customers can relate to, increasing your client base, sales volume, and revenue.
Check out your competition
By dedicating time to learning about your competition, you can evaluate what your target audience prefers and what to avoid. You will also determine what sets you apart from the competition and how you can emphasize the difference to create a unique business logo design. Pay more attention to the colors, fonts, and shapes your competitors have used on their logos to avoid replicating them when creating your brand’s visual identity.
Determine the emotion you want to convey
Your business logo and the brand name are often the first impressions your target audience gets about your organization, so you need to make them outstanding. You can achieve this by evaluating the emotion you want your customers to feel. Whether you are going for a playful or an all-business feeling, ensure that the iconography, typography, name, and color trigger the desired emotional chord with your audience.
Keep it simple
With the various brands in the market each competing for your target audience’s attention, upholding simplicity when creating your business logo could go a long way. A simple logo is easy to recognize and recall, giving you a competitive edge.
Pick a suitable color
Colors convey different meanings and emotions. For instance, red represents passion, anger, and excitement and is suitable for youthful brands. Blue signifies trustworthiness and maturity, while yellow gives off an affordable, youthful, and cheerful energy and is ideal for brands that want to appear friendly and accessible. Be sure to choose a suitable color that gives off the message, ideas, and emotions you want to convey.
Creating the perfect business logo does not have to be complicated. You could consider being literal when it makes sense for your brand. For instance, you could make your product your logo. Apple is an excellent example of a brand that has used the literal approach to design its logo.
Being literal also protects you from being sued for infringement. When translated into local languages, some words used in logos could depict the unintended message, making you vulnerable to legal suits.